Kim Kardashian recently opened up about how her son Saint’s YouTube channel has brought him closer to his elder sister, North West. During an interview with Entertainment Tonight at the Kering for Women dinner in New York City on September 9, Kardashian revealed how the decision to allow Saint to start his YouTube channel has positively impacted his relationship with North.
Although initially hesitant about the idea of her eight-year-old son launching a channel, Kardashian now feels that the experience has worked out better than she expected. “I will say it has brought him and North closer together because she’s filming his content and making him do challenges,” Kardashian explained. She added that while she had her reservations about it, she eventually saw the value in the project. “I was fighting against this, but it’s working in my favor,” she noted.
Saint’s YouTube channel, which goes by the username “TheGoatSaint,” primarily features videos centered around his passion for video games. As of September 10, Saint had posted 33 videos and amassed an impressive 13,000 subscribers. The Skims founder also revealed that she oversees her son’s content by reviewing each video before it’s uploaded, ensuring a level of protection and control over what he shares with the public.
A YouTube Contract with Mom’s Approval
Kardashian has always been protective of her children, especially when it comes to social media and public exposure. When Saint expressed his interest in starting a YouTube channel, she agreed but not without implementing strict rules. In a post shared on her Instagram Story on September 4, Kardashian revealed the terms of a contract that Saint had to sign in order to move forward with his channel.
“I finally allowed Saint to have a YouTube channel, after signing an extensive contract,” Kardashian wrote, encouraging her followers to subscribe to Saint’s new channel. The contract itself, hand-written and signed by Saint, laid out specific rules he had to follow. For instance, Saint agreed not to “comment on any personal family information” or “film any personal information” for his YouTube videos. Additionally, he is required to show all content to his mother or guardian before posting and must delete any videos if asked.
The consequences for not following the rules were clearly defined as well. If Saint fails to adhere to the guidelines, Kardashian could either make his page private or delete his account entirely. “Saint signed a solid contract for this YouTube channel. He better not breach,” she humorously captioned her Instagram Story, adding a winky face emoji to lighten the mood.
Strengthening the Sibling Bond Through Content Creation
Saint’s YouTube adventure has surprisingly strengthened the bond between him and his older sister, North. Kardashian shared that North, who is 11 years old, has become involved in Saint’s content creation process by filming his videos and helping him come up with challenges. This unexpected collaboration between the siblings has allowed them to spend more time together and work creatively as a team.
Kardashian revealed that she’s filmed some behind-the-scenes footage of Saint’s videos, which has provided her with a unique perspective on their growing bond. She described the experience as “a blessing in disguise,” particularly because it has encouraged North and Saint to collaborate in a positive and productive way.
Parenting in the Age of Social Media: Kardashian’s Approach
Kim Kardashian has always been vocal about her careful approach to allowing her children to use social media. As a mother of four—North, Saint, Chicago (6), and Psalm (5)—she recognizes the influence that platforms like YouTube, Instagram, and TikTok have on young children. Kardashian and her ex-husband, Kanye West, have often navigated disagreements over their children’s social media usage, with West expressing concerns about the impact of such platforms.
In a previous interview on Gwyneth Paltrow’s Goop podcast in 2022, Kardashian discussed the challenges of managing social media for her eldest daughter, North. While North shares a TikTok account with her mother, Kardashian has strict rules in place. For example, North can only post content through her mother’s phone, and the comments section on their videos is turned off to protect her from negative or inappropriate feedback.
However, Kardashian has also defended her daughter’s right to use social media in creative ways. North enjoys making content such as slime videos and hair tutorials, which Kardashian feels allow her to express her creativity. “I will fight for her to be creative,” Kardashian explained, adding that she tries to balance her daughter’s freedom with necessary oversight.
Kanye West’s Concerns About Social Media: A Complicated Issue
Kanye West has previously voiced concerns about his children’s exposure to social media, particularly in the case of North’s TikTok account. In 2022, he publicly stated his opposition to North being on the platform, fearing that she could be exploited or exposed to inappropriate content. One incident, in particular, fueled his concerns: North posted a since-deleted video of herself lip-syncing to sexually explicit lyrics from an Ice Spice song.
Kardashian later admitted that West may have been right to worry in that instance. “As soon as I saw the words, I was like: ‘Oh no, we’re taking this down,’” she said during an interview with Time. Following the incident, online commentators echoed West’s sentiments, with many agreeing that his concerns about social media were valid. Despite this, Kardashian continues to advocate for her children’s ability to engage with social media in a safe, controlled manner, allowing them to express themselves creatively while maintaining oversight.
A New Era of Kardashian Kids on Social Media
With Saint’s YouTube channel up and running, the Kardashian children are increasingly becoming a presence on social media, much like their famous parents. While Kardashian remains protective and diligent about her children’s activities online, she is also learning to embrace their growing desire for independence in the digital world.
For Kim Kardashian, this journey is one of balance—allowing her children to explore their creativity while ensuring they remain safe and protected from the darker sides of social media. With clear boundaries and parental guidance, Kardashian hopes her children can enjoy the benefits of social media without falling victim to its potential pitfalls. For now, Saint’s YouTube channel is not only a creative outlet for him but also a way for him to grow closer to his family, particularly his big sister North.
As Kardashian continues to navigate the challenges of parenting in the digital age, her approach serves as an example for other parents who are similarly grappling with their children’s use of social media. With the right safeguards in place, it’s possible to strike a balance between creativity and caution—something Kardashian has worked hard to achieve for her kids.
How Did Kim Kardashian Come Up with the Rules for Saint’s YouTube Contract?
Kim Kardashian’s decision to create a contract for her son Saint’s YouTube channel stems from her protective parenting style and experience navigating the challenges of social media. As a high-profile figure with extensive experience managing her own digital presence, Kardashian understands both the benefits and risks of online exposure, especially for children. To ensure Saint’s safety and privacy, she crafted a handwritten contract outlining specific rules for his YouTube activity.
The contract emphasizes clear boundaries, such as not commenting on personal family matters or filming private information. Saint is also required to show all videos to his mother before posting and to remove any content if Kardashian deems it inappropriate. The detailed contract allows Kardashian to maintain control over the content, while also teaching Saint the importance of responsibility and online safety.
What Kind of Challenges Does North West Give Saint for His YouTube Videos?
North West has become actively involved in Saint’s YouTube channel, often taking on the role of director by filming his content and coming up with creative challenges. While specific details about these challenges haven’t been revealed, it’s clear that North encourages her younger brother to engage in fun, light-hearted activities that cater to his interests—such as gaming and perhaps fun sibling challenges. These collaborations have helped North and Saint bond in new ways, with Kardashian sharing that their teamwork has brought them closer.
Their dynamic reflects a blend of creativity and sibling support, as North helps guide Saint in creating engaging videos, from filming to brainstorming content ideas. This creative partnership has not only strengthened their relationship but also made the process of running a YouTube channel more enjoyable for both of them.
How Has Saint’s YouTube Channel Influenced His Personality or Behavior?
Running a YouTube channel has had a noticeable impact on Saint’s personality, encouraging him to become more confident and expressive. By having a platform to share his interests—mainly centered around video games—Saint has likely developed new skills, including creativity, communication, and problem-solving. The structure and responsibility of maintaining a YouTube channel, especially under the watchful eye of his mother, have also instilled a sense of discipline in Saint.
Moreover, working closely with North has strengthened his relationship with her, encouraging teamwork and collaboration. By learning how to engage with an audience and present himself on camera, Saint has gained a new sense of self-assurance, which may positively influence his behavior in other aspects of his life.
What Are Some Popular Videos on Saint’s YouTube Channel?
While specific videos from Saint’s channel, “TheGoatSaint,” haven’t been highlighted, the content primarily revolves around his love for video games. Gaming content tends to be highly popular among young YouTubers, and Saint likely shares gameplay videos, commentary, and challenges that appeal to his peers and fellow gaming enthusiasts. Given the channel’s rapid growth—amassing 13,000 subscribers in a short time—it’s clear that Saint has captured the interest of viewers with his gaming content.
Saint’s YouTube channel is still relatively new, but with North’s involvement in filming and coming up with challenges, his content may also expand to include sibling-friendly challenges, behind-the-scenes fun, and other light-hearted activities that reflect his personality and interests.
How Does Kim Kardashian Balance Her Role as a Mother and a Manager for Saint’s YouTube Channel?
Kim Kardashian manages to strike a balance between being a mother and playing a managerial role in Saint’s YouTube endeavors. As a protective parent, she ensures that every aspect of Saint’s channel aligns with her strict rules, reviewing content before it is posted and maintaining full control over his online presence. At the same time, Kardashian recognizes that the YouTube channel allows Saint to express his creativity, so she encourages his growth while setting boundaries to safeguard his privacy and safety.
Kardashian’s involvement goes beyond managerial oversight; she also sees the YouTube project as an opportunity for Saint and North to work together and bond. By setting up a contract and teaching her children the importance of responsibility in an online space, Kardashian fosters an environment where Saint can enjoy his YouTube channel while being mindful of potential risks. Balancing these roles requires clear communication, constant oversight, and a blend of encouragement and discipline—skills that Kardashian has honed over the years as a public figure and mother of four.
In essence, Kim Kardashian is both a hands-on mom and a guiding force behind Saint’s YouTube venture, ensuring that her children can safely engage with social media while also enjoying their creative freedom.
How does Kim Kardashian’s management style differ from other celebrity parents
Kim Kardashian’s management style for her children, particularly with Saint’s YouTube channel and North’s social media activity, is distinct from other celebrity parents due to her unique combination of protective control and encouragement of creativity. Here are some key differences that set her apart:
1. Hands-On Oversight with Legal Framework
Unlike many celebrity parents who may choose to limit or outright ban their children from using social media platforms, Kim takes a proactive approach by allowing her kids access but within strict boundaries. For instance, before allowing Saint to start his YouTube channel, she drafted a handwritten contract detailing specific rules he must follow. This contract reflects a legalistic mindset that not only protects her children but also educates them about responsibilities and consequences in the digital world. The approach is more structured and formal than what is seen with other celebrity parents, who might not put such a legal framework in place.
2. Encouraging Creativity Under Supervision
Kim strikes a balance between allowing her children to explore their creativity and maintaining full control over their online activity. She approves all videos before Saint posts them and ensures that North’s TikTok use is limited and closely monitored. While many celebrity parents either shelter their kids from social media entirely or let them navigate it more freely, Kim’s approach is to encourage participation but with a constant layer of supervision. This allows her kids to develop creatively while being mindful of their privacy and safety.
3. Collaborative Approach with Family
Kim’s management style emphasizes collaboration within the family. For example, she has made North a central part of Saint’s YouTube project by involving her in the content creation process, such as filming and coming up with challenges. This family-centric model is not as common among other celebrity parents, who may hire outside help or maintain more distance from their children’s creative endeavors. Kim’s involvement helps foster closer family ties and gives her children a shared project to work on, strengthening their sibling bond.
4. Public Transparency
Unlike some celebrities who maintain an extremely private approach to parenting and their children’s public exposure, Kim is relatively transparent about her children’s online presence. She publicly shared Saint’s YouTube channel with her followers and even revealed the contract she made him sign. This level of openness is part of Kim’s overall brand strategy, which involves maintaining a connection with her fans by letting them see aspects of her personal life. In contrast, other celebrity parents might keep such details private, either to protect their children’s anonymity or to avoid public scrutiny.
5. Careful Navigation of Fame
Given her own experience growing up in the public eye, Kim is particularly adept at navigating the challenges of fame for her children. She seems to be training her kids to understand the complexities of celebrity status while allowing them some room to enjoy the perks of creativity and self-expression. Other celebrity parents, especially those less familiar with social media themselves, might either embrace or shy away from this level of public engagement, but Kim’s experience in the spotlight helps her manage this dynamic with a calculated balance.
6. Mutual Respect for Kanye West’s Input
Kim has publicly shared that Kanye West, her ex-husband, has had concerns about their children’s use of social media, especially TikTok. Despite their differences, she has shown respect for his opinions by imposing strict rules on North’s TikTok use, such as not allowing her to post on her own phone and limiting her access to the app. This careful co-parenting approach reflects a more thoughtful consideration of both parents’ views, whereas other celebrity parents might either disregard or fully comply with their ex-partner’s wishes. Kim’s management style showcases how she balances her own instincts with Kanye’s input for their children’s well-being.
In conclusion, Kim Kardashian’s management style differs from other celebrity parents by combining tight oversight with encouragement of creativity, fostering family collaboration, and maintaining a degree of transparency about her children’s social media presence. Her experience as a celebrity and entrepreneur enables her to guide her children in a way that protects their privacy while still allowing them to explore their interests in a structured, safe environment.